8/14/2008

August 14, 2008 News & Tools for Building a Better, Greener Brand SLM Home | Brands News & Ideas | Community | Events | About

Shell's "Tomorrow's Solutions" Ad Ruled Misleading In the second such dust-up in the space of a year, Shell has been taken to task by the U.K.'s Advertising Standards Authority over ads claiming that its investments in a Canadian oil sands deposit and a massive oil refinery are helping to build a "profitable and sustainable future. Read more... Also This Week... Junk Mail's Eco-Impact Equal to Nine Million Cars A new ForestEthics report pegs junk mail?'s contribution to climate change as the equivalent of more than nine million cars, or the emissions generated by heating nearly 13 million homes for the winter. Read more... Pubgoers Willing to Pay More for Organic, Locally Sourced Food Forget green beer; bar regulars say they'll pay up to 30% more for pub grub that's organic, fairtrade, or locally sourced, according to a new American Express survey (via The Publican). Read more... HSBC Offers e-Bankers Free Checking HSBC is offering customers free checking, provided that they agree to minimize paper use by banking electronically. Read more... Wal-Mart Outlines Green Marketing Plan for Suppliers Wal-Mart's green products are selling so well, the retail giant is enlisting its suppliers to create more sustainable offerings - provided that customers will "get it," the [Arkansas] Morning News reports. Read more... New Zealand Gov't Creates Anti-Greenwash Website As lawmakers in the U.S., Britain, and Canada clamp down on green advertising claims, New Zealand's ministries of commerce and environment have jointly launched a new website to help consumers judge the credibility of companies' eco-labels and other environmental marketing practices. Read more... Consumers Want Companies to Shoulder the Green Burden Nine in ten U.S. consumers think environmental responsibility is important, but they still expect companies to do most of the heavy lifting - by marketing greener products, according to a new report. Read more... More Sustainable Brands News & Tools... We want to hear from you! Post your comments or questions below any SLM news story and we'll feature the best of them here. (Note: You must be a registered SLM user to post. Not yet signed up? Click here!)     Forward to a Friend! Pitching Climate Change to Consumers Recent studies suggest that consumers want greener options but don't want to go too far out of their way to get it. Is this fairly passive commitment to greener buying going to drive enough change to tackle problems as large as climate change? Click here to read more... Solution Providers The New PR The principles of sustainability are changing the way companies communicate. At the same time stakeholders are becoming increasingly skeptical of the messages companies are sending. This guide, from marketing expert John Friedman offers five successful keys to unlock the full potential of your sustainability program by replacing "spin" with transparency. Download now (PDF)...

Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals. This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008

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