SPECIAL EVENT: Maximizing Your Green Marketing Message to Consumers--Results of Eco-Pulse 2009 Survey

Dates: 7/23/2009 - 7/23/2009

Time: 6:00 pm - 8:00 pm

SB NOW

Cordially Invites You to Join Us for a Special Event:

 Maximizing the Impact of Your Green Marketing Messages to Various Consumer Groups:  Results of the 2009 Eco-Pulse Survey

Please Pre-Register at http://www.sbnow.org/.  Click on the link under the "Mastermind Series Events" on the right-hand side of the homepage.

When:

Thursday, July 23, 2009

Where:

Academy on Educational Development (AED)

1825 Connecticut Avenue, N.W.

Washington, DC   

Time:

6 - 8  P.M.  

Evening's Agenda:

6:00 - 8:00 P.M.

Green Business Networking 

6:30 - 8: 00 P.M.

Program

Event Description:

Hear and see the results of Shelton Group's second annual 2009 Eco-Pulse study, a national consumer insight survey that asks the important questions and provides unique insights into how people view 'green' products and programs, the messages that work - and those that do not - and what people are willing to pay to be green. Suzanne will show how the current recession is impacting attitudes - and, more importantly, behavior when it comes to purchasing, brand image, trust and consumer loyalty

Speaker Suzanne Shelton, president and CEO of the Shelton Group, an advertising agency entirely focused on motivating mainstream consumers to make sustainable choices, which she started eighteen years ago.

Shelton Group conducts four consumer opinion studies annually - Utility Pulse, Eco Pulse, Green Living Pulse and Energy Pulse ® -- to continuously track shifting consumer perceptions on these topics. Shelton uses those insights in brand positioning, advertising, direct marketing and Interactive work the agency performs for its clients, which include the American Institute of Architects, BP Solar, Cree Lighting, e3 Bank, Scana Gas and Vectren Energy.

Suzanne speaks to groups across the country about what consumers are thinking about energy efficiency and green products and how to effectively implement advertising, marketing and public relations campaigns in that space.

Evening sponsored by ZilYen http://www.zilyen.com/  (More details below). 

Cost:

Register by 7/22/2008:

SB NOW Members:  $15.00

Non-Members:  $25.00

Walk-in Registration:

SB NOW Members:  $25.00

Non-Members:  $35.00

Travel:

Metro:  Take Metro to the Dupont Circle (Red Line).  Take the Q Street exit.  Walk 3 blocks to the destination.

Bike:  Bike parking in front of the building.

Car:  See Google Maps or Mapquest.com for directions.

About the Sponsor: 

 Branding to the Power of You

ZilYen maximizes your success through a simple formula: Discover what is authentic, unique and special about your organization, and leverage that to take your brand to its highest power - The Power of You. ZilYen works with clients to achieve holistic success... that is measured by the health and balance of the organization's relationships with its bottom line, its people, its communities, and the Earth. When we achieve that, we all win.