|
Andrew Winston acclaimed author of "Green to Gold" SB NOW/Eco-Advantage Salon Tour, July 15, 2008, Washington, DC
Dates: 7/15/2008 - 7/15/2008
Time: 8:30am - 12:00pm
Location: Willard InterContinental Hotel Washington
1401 Pennsylvania Avenue, NW
Washington, DC
20004
Details:
|
|
Join the Sustainable Business Network of Washington (SBNOW.org) and Andrew Winston, co-author of the critically acclaimed business book "Green to Gold" and learn how you can catch the wave...
 Don't miss out on this great offer and discover why the environment is sweeping the business world, and this time, its here for good! This new strategic focus on sustainability is being driven by a perfect storm of forces: rising energy costs, global concern about climate change, the world's biggest companies pressuring suppliers to go green, and new "stakeholders" like NGOs and activist shareholders asking very tough questions about how companies handle environmental and social issues.
What does it really mean to go green and how can you get on top of this new green wave and avoid getting swept under? Join Andrew Winston, Sustainable Life Media, the Sustainable Business Network of Washington (SBNOW.org), and local business leaders at a special downtown Washington DC Eco-Advantage Salon on July 15th at the Willard InterContinental Washington and learn how you can help your company navigate to success in today's increasingly environmentally sensitive business landscape.
Andrew Winston will set the stage for focusing on eco-innovation as a driver of competitive advantage, describing the rationale behind the four pillars of innovation:
- Cost Savings
- Revenue Growth
- Intangible Brand Benefit
- Risk Mitigation
In addition, you'll hear from Local DC Wave Riders on what they are already doing to get on the green wave. Panelists joining the Washington DC stop will be:
- Lori Duvall, Director of EcoResponsibility, Sun Microsystems
- Seth Goldman, President and TeaEO, Honest Tea
- John Friedman, Senior Manager, Public Relations, Sodexo, Inc.
- Herve Houdre, General Manager, Willard InterContinental Washington
Work with other participants to complete Andrews self-assessment around the Eco-Innovation Mindset to begin putting the tools to work in your company:
- Culture: Inspiring an Eco Advantage culture
- Redesign: Redesign your world
- Eco-tracking: Trace your environmental footprint
Enjoy this rare opportunity to hear Mr. Winston in person and leading local area wave riders, explore opportunities for your own business to create eco-advantage and network with peers who are at the same stage of learning.
"Green to Gold" has been distributed at DAVOS, been on 800-CEO's must read list, and already sold tens of thousands of copies. Enjoy this rare opportunity (only 4 public appearances are planned this year) to hear Mr. Winston in person, and to learn from him along with local wave riders how to identify opportunities to create eco-advantage for your own business -- all while networking with peers in the DC area who are at the same stage of learning.
Space in the Salon is limited in order to maintain the opportunity for personal interaction and Q&A, so don't wait! Register today to save your seat. Click the registration button to register, or call us today at (650) 344-9693 with questions.
|
|
|
Register with the following code for a 15% discount: sbnWDC715
Andrew's Eco-Advantage Salon Tour is coming to Washington DC on July 15. Click below for the full event details! Or register now, by clicking on the image above!
Tour Sponsors
Local Hosts
Media Partners
|
| |
|
Sustainable Life Media is home for business professionals looking to build new value and competitive advantage by innovating more sustainable processes, practices and products. We bring you top stories related to the what, who and how of environmental and social innovation, and help you connect with thought leaders, peers, partners and solutions providers that can help you quickly reach your goals.
This work is licensed under a CreativeCommons License. Copyright Sustainable Life Media Inc. 2008 |
|
|
|
